Embracing Island Charm with VIU’s Holiday Collection

SERVICES

Creative Direction Identity Packaging Design 

TOOLS

Illustrator

THE CHALLENGE

Design graphics for self-selected merchandise inspired by ugly Christmas sweater patterns using the Vancouver Island University branded colours. The design should appeal to students to wear themselves or give as gifts, since the merchandise will be sold in the VIU Bookstore on campus.

Ugly Christmas Sweater designs on a mug and sweatshirt with VIU’s brand colours.

Trees and rabbits on a dark background.

THE APPROACH

I began my creative process by immersing myself in ugly Christmas sweater designs, sketching out my concepts on paper. While these designs traditionally overflow with intricate details, I opted for a more restrained approach, focusing on a limited colour palette and recurring patterns and symbols to avoid veering into tacky territory.

In order to resonate with VIU students, I mapped out the essence of the VIU campus community. From this exploration, I picked key elements such as orcas, waves, anchors, snowflakes, rabbits, and trees to feature prominently in the design.

THE RESULT

I crafted the patterns and illustrations using small squares, arranging them to mimic the cozy, hand-knit texture reminiscent of traditional Christmas sweaters. For the final product, I opted for sweatshirts in neutral tones such as light grey and dark navy to evoke a timeless appeal. Additionally, I envisioned the design adorning a mug, adding an extra layer of coziness and VIU charm to any outfit.

Orcas, anchors, and waves on a light background.